In a daring move, Twitter has bid adieu (goodbye) to its iconic blue bird logo, replacing it with a striking ‘X’ as its new official emblem. This momentous change was sparked by none other than the visionary entrepreneur, Elon Musk, who holds a profound fascination for the enigmatic letter ‘X’. Already implemented on the website, the logo switch coincided with the redirecting of the domain x.com to twitter.com.
Musk, however, termed this new logo as “interim,” teasing the possibility of future logo alterations. He hinted at the potential extinction of all bird-related imagery as Twitter moves forward under his direction.
Elon Musk’s well-documented affinity for the letter ‘X’ is evident through his past ventures, such as X.com, which eventually evolved into PayPal, and SpaceX. This recent logo shift aligns with Musk’s grand vision of metamorphosing Twitter into the all-encompassing app “X, the everything app.”
Linda Yaccarino, the CEO of Twitter, ardently expressed her support for this new direction, focusing on enriching audio, video, messaging, and payment/banking features. Her vision also encompasses creating a thriving global marketplace for ideas, goods, services, and opportunities.
Twitter is embarking on this logo metamorphosis, undoubtedly signaling a forthcoming rebranding, as it sets its sights on becoming a versatile platform, offering a plethora of features and capabilities.
The journey of the digital bird ‘Larry,’ the cherished Twitter logo, has been nothing short of extraordinary. Gaining immense popularity within four years of Twitter’s launch, Larry underwent a couple of redesigns, endearing itself to Twitter users worldwide. But, it seems that the time for Larry has come to an end.
Elon Musk, the owner of Twitter, now referred to as ‘X Corp,’ recently declared his intention to replace the Twitter logo with an ‘X,’ claiming that this change should have happened long ago. In a tweet, Musk hinted at bidding farewell to the Twitter brand, and gradually, all bird-related imagery. Subsequently, he posted a flickering image of the letter ‘X,’ further fueling speculations.
In response to a Twitter user’s query about the logo change, Musk simply stated, “Yes, it should have been done a long time ago.”
The newly appointed CEO, Linda Yaccarino, corroborated the news, suggesting an imminent rebranding that would catapult Twitter into a transformative global town square.
Musk’s motivations behind the logo and rebranding stem from his ambitious plans of turning Twitter into a ‘super app,’ a concept renowned in Asia. This super app concept offers diverse services, including payments, social media, and e-commerce, all within a single application. Musk envisions Twitter, or rather ‘X,’ to become the Western counterpart of China’s popular WeChat.