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Daraz Announced Million Dollar Creator Fund to Support Pakistani Influencers

Daraz Announced Million Dollar Creator Fund to Support Creators

Daraz, the e-commerce leader in Pakistan, has reached a groundbreaking milestone at its Influencer Convention in Karachi. A Million Dollar Creator Fund has been announced, propelling the live commerce and affiliate influencer program to new heights.

Having already generated a staggering 4.4 Billion Rupees in Revenue. Daraz’s influencer program has become a flagship for live commerce in Pakistan. This move follows the footsteps of its parent company, Taobao, in China, reflecting Daraz’s commitment to long-term success and sustainability.

This fund solidifies Daraz’s dedication to fostering a sustainable ecosystem in Pakistan. It aims to benefit both brands and influencers, aligning with their business objectives. Presently, Daraz boasts a community of over 2,400 creators, with plans to expand this number to 10,000 next year.

As Pakistan’s largest live streaming platform, Daraz has amassed over 2.2 billion views and 4.6 billion minutes watched. Collaborations with industry giants like Unilever, Reckitt, Loreal, Dawlance, and Xiaomi further enhance the live commerce and affiliate influencer marketing landscape in Pakistan.

Muhammad Ammar Hassan, Chief Marketing Officer of Daraz Pakistan, expressed, “The million-dollar creator fund signifies our dedication to nurturing a sustainable creator ecosystem in Pakistan. We are committed to providing multiple monetization options, empowering creators and supporting the creator economy.”

Daraz’s success stems from their philosophy of understanding creators’ challenges. By addressing these concerns through automation and complete transparency, Daraz has disrupted the creator economy in Pakistan. Ali Rizvi, Head of Daraz Live and Affiliates, emphasized their commitment to streamlining support, ensuring the continued growth of their creator pool.

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